Filming three versions of a DRTV spot with six actors, multiple extras and props in an outdoor location is akin to herding cats in a hurricane. Fortunately, our partners at Center City Film and Video are pros at managing what looks like controlled chaos. After months of concept and script development, we watched our creative vision come together in one frenzied day of shooting.
The What Matters TV spot was conceived out of a need to appeal to a broad audience during open enrollment for individual health insurance. Together with our client, Blue Cross and Blue Shield of North Carolina, we knew our spot needed a setting that could serve as a common ground for a diverse group of people. We landed on a public park. Specifically, we chose the Philadelphia Navy Yard’s Central Green which had all the ingredients needed for a one-day shoot composed of numerous scenes.
After a rain delay and scheduling conflicts it all came together last fall. The result was a winning DRTV spot in terms of response, cost-per-lead, brand perception and awards! The latest being a Silver Telly Award for Regional TV. Our spot was chosen from among 12,000 entries from all 50 states and 5 continents. All entries are judged by members of The Telly Award Judging Council, a membership-based division of The Telly Awards. Comprised of over 200+ industry experts and prior Telly Award Winners, members represent leading professionals from top advertising and production companies, networks, and content studios.
Needless to say, we’re excited for everyone involved. This could not have been a success without the teamwork of our production partners and our client.