Marketing Awards Tag

A Quartet of Awards — Music to our ears.

Awards season is back for 2021 and Direct Choice is off to a strong start. Last week, our team attended a virtual presentation of the Philadelphia Direct Marketing Association’s Benjamin Franklin Awards (AKA Bennies) via Zoom. Other than the “Creative Only” category, these awards are judged based on a blend of marketing strategy, creative and response metrics. Direct Choice was recognized with awards in four categories:     Integrated B-to-C Winner: Blue Cross of NC Medicare Advantage Campaign. While face-to-face sales were made impossible by the pandemic of 2020, this campaign managed to drastically increase direct sales and decrease the cost per sale. The campaign included traditional direct mail and DRTV together with new social media strategies for highly targeted marketing.       Broadcast (TV or Radio) Campaign Winner: Blue Cross of NC Medicare Advantage DRTV: As part of the above campaign, we expanded our DRTV efforts with a new spot that leveraged the localized power...

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Gettin’ GIFFY Part 2: Social Media Marketing

How effective are GIFs in social media marketing and how should you use them?   The short answer: They are highly effective and you should promote and share them everywhere you post and respond to customers.   Now, for the long answer: Yes, using a GIF over a static image is going to grab more eyeballs. It’s well known that GIFs are a simple and powerful way to show off products, highlight a special offer and latch onto popular trends.   That’s all wonderful but the GIFs largest potential lies in people sharing your brand.   For those unfamiliar, the ideal situation goes something like this: Your brand creates and shares some highly appealing GIFs possibly through your GIPHY channel. If your GIFs gain traction, people looking to add cute little GIFs to their Instagram stories, text messages, etc., will find your GIF in top search results. Very suddenly, your GIF could be reaching millions of people.   You’ll find...

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And the Direct Marketer of the Year award goes to….

As our DCI crew boarded the Spirit of Philadelphia for the Philly DMA Benny Awards, they knew it would be an unforgettable voyage. That’s because our very own captain, Nick Lanzi, was about to be honored as Direct Marketer of the Year for 2019!   If you know Nick, then this award is not a huge surprise. If not, here are three things you need to know about DCI’s founder and president: His entrepreneurial boldness has propelled DCI from a basement home office in 1995 to one of the fastest growing companies in the Greater Philadelphia Area. (Wharton Small Business Development Center and Philadelphia Media Network’s “Philly 100” Award and Philadelphia Business Journal’s “Soaring 76” Award, 2017) He is the embodiment of what makes the Philadelphia direct marketing scene more collaborative than competitive. Nick’s unique brand of unpretentious and personal leadership is admired throughout our agency and the direct marketing sphere at large.   But...

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Philadelphia Business Journal’s Soaring 76 recognizes our growth

Direct Choice is excited to announce that we have been recognized as one of the Philadelphia Business Journal’s Soaring 76 companies. This new distinction honors the 76 fastest growing companies in the Greater Philadelphia area based on three years of revenue. This is huge, literally…The Soaring 76 accepted nominations from 19 counties across Pennsylvania, New Jersey, and Delaware. Given the vast number of highly successful businesses in this region, we consider our inclusion to be a huge honor. “First and foremost, my appreciation goes out to our loyal clients and amazing staff,” said CEO Nick Lanzi. “They are the driving force behind our success. Our Soaring 76 ranking is a testament to their expertise and dedication.” Soaring 76 rankings are based on the percentage increase in a company’s annual revenue between 2014 and 2016. An independent accounting and consulting firm verified revenues for each company nominated for the Soaring 76....

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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Holiday Video. You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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Happy 2020-Style Halloween Everyone! #halloween #halloween2020🎃 #wearamask😷 ...

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