Taking cues from nature to give marketing a boost
Continuing along the “green” path established in our previous post, Tapping into Conscious Consumerism?, we’ve been looking into the ways in which the natural world influences marketing. Engineers have long been exploring biomimicry to advance technology and develop new products. Velcro is one of the earliest examples. It was created when a Swiss electrical engineer looked into how seeds clung to his clothing and his dog when he walked in the woods. More recently, scientists have been researching mother nature’s DNA molecules as an incredibly compact and stable source of massive data storage. In the marketing world, we have been tapping nature, often unknowingly, through rules that have developed over time. Of course, there’s always room to learn more… We are all flower children Humans are not unlike bees and butterflies when it comes to bright colors. The plants apparently know this, using yellows, blues, pinks, and purples to stand out from the background...
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