Patricia Uhrich, Author at DCI

May 24, 2021

A Quartet of Awards — Music to our ears.

Awards season is back for 2021 and Direct Choice is off to a strong start. Last week, our team attended a virtual presentation of the Philadelphia Direct Marketing Association’s Benjamin Franklin Awards (AKA Bennies) via Zoom. Other than the “Creative Only” category, these awards are judged based on a blend of marketing strategy, creative and response metrics. Direct Choice was recognized with awards in four categories: Integrated B-to-C Winner: Blue Cross of NC Medicare Advantage Campaign. While face-to-face sales were made impossible by the pandemic of 2020, this campaign managed to drastically increase direct sales and decrease the cost per sale. The campaign included traditional direct mail and DRTV together with new social media strategies for highly targeted marketing. Broadcast (TV or Radio) Campaign Winner: Blue Cross of NC Medicare Advantage DRTV: As part of the above campaign, we expanded our DRTV efforts with a new spot that leveraged the localized power...

April 14, 2021

in Uncategorized

by Patricia Uhrich

American Rescue Plan equates to huge opportunities for insurers

Here at Direct Choice, we’re capitalizing on a new wave of marketing opportunities for our health insurance clients brought on by the American Rescue Plan (ARP). That’s the self-aggrandizing title for what you may more readily recognize as the most recent COVID-19 stimulus/relief package. Signed into law on March 11, 2021, Biden’s $1.2 trillion package includes direct stimulus payments, extended unemployment benefits, expanded child tax credits and other safety nets for struggling Americans. One of the less publicized aspects of the plan includes a big win for people without employer-provided health insurance, including middle-income folks. Here’s a breakdown of how the new law is expanding access to affordable health insurance for Americans in 2021 and 2022: Larger premium tax credits According to HHS.gov, monthly premiums will decrease by an average of $50 per person after credits. Four out of five enrollees (up from 69% pre-ARP) will be able to find a plan for...

March 11, 2021

in Uncategorized

by Patricia Uhrich

One year into the pandemic … thoughts from Direct Choice

It goes without saying that we are eager to put the pandemic in the rear-view. Up ahead but not yet in clear view, we anticipate our return to the office, vacation spots, concerts, sporting events, etc. Before getting too far ahead ourselves, we felt it would be remiss not to look back on the past year and consider the impact of such a sudden shock to our daily lives. With that in mind, we put together a few quick questions for our staff. See how your answers align with ours… What was the hero of the pandemic for you — i.e. something that made life easier throughout the past year? Nick: From a serious perspective, the hero(es) of the pandemic are the front-line healthcare workers — many risking their lives every day to save lives, as well as having to keep a distance from their families when they returned home from their shifts. ...

February 10, 2021

in Marketing, Uncategorized

by Patricia Uhrich

Why it was good to see some Big Brands sit out the Super Bowl

For marketers, the Super Bowl traditionally begins in the summer when budgets and creative ideas are set in motion. This year was anything but traditional. Although all 256 regular season games were played, some advertisers chose to sit out the Super Bowl. In fact, it was the first Super Bowl in 37 years without Budweiser airing a spot during the game. Clydesdales, Mr. Peanut, Korean cars, Mexican avocados and Coca Cola were all conspicuously absent. Whatever their PR people may have said before the game, we know it’s all because most big brands aren’t risk takers and couldn’t handle this year’s uncertainty — but that’s a good thing and below are three reasons why: 1) Budweiser, Kia and Planters diverted money to good causes. According to Ad Age, Planters is shelling out (ha ha) $5 million to support unsung heroes this year while Kia plans to expand its giving to support America’s youth....

November 18, 2020

in Uncategorized

by Patricia Uhrich

Gettin’ GIFFY with it.

As a new year approaches, perhaps it’s time to update your stable of favorite GIFs. We’re talking GIFs used to spice up conversations with friends and colleagues, not GIFs for marketing your business. We’ve pulled together some marketing and office life-related favs for you to share. Of course, you can always choose your own from GIPHY which is now owned by Facebook. That’s right, back in May the social media empire paid a reported $400 million for GIPHY. Apparently we can’t get enough of these charming little loops. First up, some marketing-jargon gems from Schitt’s Creek: via GIPHY via GIPHY via GIPHY And when you need to remind someone that you’re still working from home: via GIPHY via GIPHY When you’re back in the office and someone books a tiny conference room for a big strategy meeting (but there’s still no vaccine): via GIPHY via GIPHY Or, you’re working with someone who clearly needs a little caffeine: via GIPHY via GIPHY And when we’re all...

October 15, 2020

in Uncategorized

by Patricia Uhrich

Learning from the pandemic: 5 direct marketing survival facts

While the term “new normal” has become a cliché, it’s an apt description for the pandemic’s impact on daily life. We are resilient creatures and we’ve quickly adapted to living with COVID-19 in ways that will forever change the way we think and act. Looking ahead, marketers need to recognize that much of the new normal is here to stay. Consider how these 5 facts and trends may affect your marketing plans: 1) The value of E-commerce cannot be overstated. This comes as no surprise but it’s important to note that the lockdown has forced traditional brick-and-mortar retail shoppers to become more comfortable with online shopping. At the height of the lockdown, there was a 66% spike in global daily e-commerce sales. If you sell directly to the consumer via your website, now is a critical moment to ensure that your shopping experience is optimized. 2) Technology’s role in customer relationships is...

July 23, 2020

in Uncategorized

by Patricia Uhrich

5 hot blogs & news sites for insurance professionals

With professional organizations putting conferences and meetings on hold for now, staying abreast of hot topics within your industry takes a little extra effort. Fortunately, we have some great recommendations for those of you working in the world of insurance. The Triple I Blog (property and casualty focus): Brought to you by the Insurance Information Institute, this blog provides professionally written articles on everything from insurance fraud to catastrophes. Whatever’s trending in the industry, you’ll find it here. org (for consumers and professionals): While the website is aimed at educating consumers, their blog called The Scoop focuses on providing the latest news on health insurance and health reform. Each edition has several easy-to-digest news bites covering the entire nation. America’s Health Insurance Plans (trade association blog): If you work for a health plan, this blog should be on your reading list. You’ll get the inside scoop on current issues and...

Author: Patricia Uhrich

A Quartet of Awards — Music to our ears.

American Rescue Plan equates to huge opportunities for insurers

One year into the pandemic … thoughts from Direct Choice

Why it was good to see some Big Brands sit out the Super Bowl

Gettin’ GIFFY with it.

Learning from the pandemic: 5 direct marketing survival facts

5 hot blogs & news sites for insurance professionals

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