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“The Full Truth”

[embed]http://vimeo.com/214730681[/embed]   [vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Seeing the full picture in Medicare health plans." color="#222222"][vc_empty_space height="20px"][vc_column_text]   Challenge: The Medicare Advantage Annual Election Period represents a brief marketing window during which consumers can switch Medicare health plans. Encouraging consumers to consider BCBSNC was complicated by fierce competition including lower-cost, $0-premium plans.   Solution: "The Full Truth" DRTV spot encouraged viewers to look beyond price alone and consider the larger "Truer" picture. Our value proposition highlights how BCBSNC gives Medicare-eligible residents more for their dollar — more stability, coverage and local support. [/vc_column_text][/vc_column][/vc_row]...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here's something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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