Archive

“What Matters”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="An open enrollment campaign that checks all the boxes" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge:  Motivating consumers to switch plans during the annual open enrollment period often comes down price. While almost all consumers in North Carolina are aware of the Blue Cross and Blue Shield of North Carolina (BCBSNC) brand, many still view their products as expensive.   Solution:  We focused on the affordability of plans available for as little as a $0 premium that “check all the boxes that matter to you”. The campaign also highlighted exclusive benefits that come with choosing Blue Cross NC over others at the same price point. [/vc_column_text][/vc_column][/vc_row]...

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“The Full Truth”

[embed]http://vimeo.com/214730681[/embed]   [vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Seeing the full picture in Medicare health plans." color="#222222"][vc_empty_space height="20px"][vc_column_text]   Challenge: The Medicare Advantage Annual Election Period represents a brief marketing window during which consumers can switch Medicare health plans. Encouraging consumers to consider BCBSNC was complicated by fierce competition including lower-cost, $0-premium plans.   Solution: "The Full Truth" DRTV spot encouraged viewers to look beyond price alone and consider the larger "Truer" picture. Our value proposition highlights how BCBSNC gives Medicare-eligible residents more for their dollar — more stability, coverage and local support. [/vc_column_text][/vc_column][/vc_row]...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here's something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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