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“The Full Truth”

[embed]http://vimeo.com/214730681[/embed]   [vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Seeing the full picture in Medicare health plans." color="#222222"][vc_empty_space height="20px"][vc_column_text]   Challenge: The Medicare Advantage Annual Election Period represents a brief marketing window during which consumers can switch Medicare health plans. Encouraging consumers to consider BCBSNC was complicated by fierce competition including lower-cost, $0-premium plans.   Solution: "The Full Truth" DRTV spot encouraged viewers to look beyond price alone and consider the larger "Truer" picture. Our value proposition highlights how BCBSNC gives Medicare-eligible residents more for their dollar — more stability, coverage and local support. [/vc_column_text][/vc_column][/vc_row]...

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