“The Full Truth”


June 20, 2019


BlueCross BlueShield of North Carolina


"The Full Truth"

Marketing Tactic



Seeing the full picture in Medicare health plans.


Challenge: The Medicare Advantage Annual Election Period represents a brief marketing window during which consumers can switch Medicare health plans. Encouraging consumers to consider BCBSNC was complicated by fierce competition including lower-cost, $0-premium plans.


Solution: “The Full Truth” DRTV spot encouraged viewers to look beyond price alone and consider the larger “Truer” picture. Our value proposition highlights how BCBSNC gives Medicare-eligible residents more for their dollar — more stability, coverage and local support.

Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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Holiday Video. You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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Happy 2020-Style Halloween Everyone! #halloween #halloween2020🎃 #wearamask😷 ...

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Direct Choice Inc and Center City Film & Video. On Location
#onlocation #socialdistancing2020 #bluecrossnc

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