“The Full Truth”


June 20, 2019


Blue Cross Blue Shield of NC


"The Full Truth"

Marketing Tactic



Seeing the full picture in Medicare health plans.


Challenge: The Medicare Advantage Annual Election Period represents a brief marketing window during which consumers can switch Medicare health plans. Encouraging consumers to consider BCBSNC was complicated by fierce competition including lower-cost, $0-premium plans.


Solution: “The Full Truth” DRTV spot encouraged viewers to look beyond price alone and consider the larger “Truer” picture. Our value proposition highlights how BCBSNC gives Medicare-eligible residents more for their dollar — more stability, coverage and local support.

This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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