“The Full Truth”

Date

June 20, 2019

Client

BlueCross BlueShield of North Carolina

Campaign

"The Full Truth"

Marketing Tactic

DRTV

 

Seeing the full picture in Medicare health plans.

 

Challenge: The Medicare Advantage Annual Election Period represents a brief marketing window during which consumers can switch Medicare health plans. Encouraging consumers to consider BCBSNC was complicated by fierce competition including lower-cost, $0-premium plans.

 

Solution: “The Full Truth” DRTV spot encouraged viewers to look beyond price alone and consider the larger “Truer” picture. Our value proposition highlights how BCBSNC gives Medicare-eligible residents more for their dollar — more stability, coverage and local support.

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