“Be Ready”

Date

August 29, 2018

Client

Highmark

Campaign

"Be Ready"

Marketing Tactic

Direct Mail, Digital Renewal, Email, Microsite

Life happens fast. Be Ready for Anything.

Challenge: Young adults and low-income populations remain largely uninsured even though both groups typically qualify for subsidies that make health insurance quite affordable. Young adults assume they can live without it and low-income groups assume coverage is too expensive.

 

Solution: Tackle the misconceptions with a visually arresting and thought-provoking campaign that inspires our audiences to think differently about health insurance.

 

Here's something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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