August 29, 2018
Highmark
"Be Ready"
Direct Mail, Digital Renewal, Email, Microsite
IMCA Showcase Award of Excellence. PDMA Benny Best Direct Mail B-to-C Integrated Media
Challenge: Young adults and low-income populations remain largely uninsured even though both groups typically qualify for subsidies that make health insurance quite affordable. Young adults assume they can live without it and low-income groups assume coverage is too expensive.
Solution: Tackle the misconceptions with a visually arresting and thought-provoking campaign that inspires our audiences to think differently about health insurance.
Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly
Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing
This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays
Lot’s of fun was had by all at DCI’s annual holiday party held at #333belrosebarandgrill Great food and our traditional white elephant, but with a little change up at the end to keep things interesting 😊. Thanks Nick!
Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards
Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021
The Direct Choice team had a great time celebrating the holidays yesterday! So much fun, that we neglected to take many photos! But here are a few along with a sample of our “work related” Bingo card…#happyholidays #officeparties #holidayofficeparties #holidays2021
It was a fantastic day on location for another commercial shoot with @centercityfilmvideo this week! #onlocation #commercialshoot #directmarketing
The Direct Choice team recently had a great time filming a new spot featuring Dick Vitale for Blue Cross NC #bluecrossnc #centercityfilmandvideo #dickvitale
We all enjoyed a delicious SURPRISE lunch @whitedogwayne for our Production Director Tom Mellon @mellon24 who is FINALLY getting married (after a one year COVID postponement) to his lovely fiancée Marghi! Best Wishes Tom and Marghi!
It was a winning night at the virtual PDMA Benny Awards! DCI won the top award in 4 catagories! Congrats to everyone! #bennyawards #pdma
Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton
