“Be Ready”


August 29, 2018




"Be Ready"

Marketing Tactic

Direct Mail, Digital Renewal, Email, Microsite


IMCA Showcase Award of Excellence. PDMA Benny Best Direct Mail B-to-C Integrated Media

Life happens fast. Be Ready for Anything.

Challenge: Young adults and low-income populations remain largely uninsured even though both groups typically qualify for subsidies that make health insurance quite affordable. Young adults assume they can live without it and low-income groups assume coverage is too expensive.


Solution: Tackle the misconceptions with a visually arresting and thought-provoking campaign that inspires our audiences to think differently about health insurance.


This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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