“Discovering ILORI”


August 29, 2018




"Discovering Ilori"

Marketing Tactic

Direct Mail, Branding & Web, Landing Page, Email

Discovery of a new luxury

Challenge: On top of an economic downturn, the launch of ILORI boutiques for luxury sunglasses faced all of the typical challenges for introducing a new brand, including lack of awareness and steep infrastructure investments. Direct Choice was tasked with generating consumer sales and relationships on a tight budget.


Solution: Over the course of six years, Direct Choice has approached the challenge with equal parts creativity and database expertise. Precise consumer modeling based on an extensive in-house list allowed us to immediately generate foot traffic and build relationships. A communications toolkit was quickly created, eventually growing to include glossy look-books, designer-based email campaigns, store sales and event marketing, loyalty card programs, fulfillment and redemption programs.