GIFS Tag

Gettin’ GIFFY Part 2: Social Media Marketing

How effective are GIFs in social media marketing and how should you use them?   The short answer: They are highly effective and you should promote and share them everywhere you post and respond to customers.   Now, for the long answer: Yes, using a GIF over a static image is going to grab more eyeballs. It’s well known that GIFs are a simple and powerful way to show off products, highlight a special offer and latch onto popular trends.   That’s all wonderful but the GIFs largest potential lies in people sharing your brand.   For those unfamiliar, the ideal situation goes something like this: Your brand creates and shares some highly appealing GIFs possibly through your GIPHY channel. If your GIFs gain traction, people looking to add cute little GIFs to their Instagram stories, text messages, etc., will find your GIF in top search results. Very suddenly, your GIF could be reaching millions of people.   You’ll find...

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Gettin’ GIFFY with it.

As a new year approaches, perhaps it’s time to update your stable of favorite GIFs. We’re talking GIFs used to spice up conversations with friends and colleagues, not GIFs for marketing your business.   We’ve pulled together some marketing and office life-related favs for you to share. Of course, you can always choose your own from GIPHY which is now owned by Facebook. That’s right, back in May the social media empire paid a reported $400 million for GIPHY. Apparently we can’t get enough of these charming little loops.   First up, some marketing-jargon gems from Schitt’s Creek:   via GIPHY via GIPHY via GIPHY     And when you need to remind someone that you’re still working from home:   via GIPHY via GIPHY     When you’re back in the office and someone books a tiny conference room for a big strategy meeting (but there’s still no vaccine):   via GIPHY via GIPHY     Or, you’re working with someone who clearly needs a little caffeine:   via GIPHY via GIPHY     And when we’re all...

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🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign
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Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!! ...

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Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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