insurance Tag

Insurance Ads Gone Wild – A Brief History

Pure genius. That was the phrase that came to mind when we clicked on the YouTube page for Liberty Mutual’s Young People commercial. It has 1.4 million plus views, half of which are probably from marketers who saw it on broadcast and then had to see it again. Have a look.   Kudos to the agency, Goodby Silverstein & Partners and the client for having a laugh at themselves. Insurance companies have been trying so hard to make ads that people want to watch, that it’s become a competition.   1999: GEICO Gecko Debuts We can thank GEICO for breaking away from stuffy, artless ads with the advent of the GEICO Gecko which first aired in 1999. Originally targeting government employees, Government Employee Insurance Company (GEICO) had an image problem as they entered the broader market. Obviously they succeeded, because according to Ad Age, 98% of people recognize the GEICO Gecko.   With a running start, GEICO...

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5 hot blogs & news sites for insurance professionals

With professional organizations putting conferences and meetings on hold for now, staying abreast of hot topics within your industry takes a little extra effort. Fortunately, we have some great recommendations for those of you working in the world of insurance.   The Triple I Blog (property and casualty focus): Brought to you by the Insurance Information Institute, this blog provides professionally written articles on everything from insurance fraud to catastrophes. Whatever’s trending in the industry, you’ll find it here.   org (for consumers and professionals): While the website is aimed at educating consumers, their blog called The Scoop focuses on providing the latest news on health insurance and health reform. Each edition has several easy-to-digest news bites covering the entire nation.   America’s Health Insurance Plans (trade association blog): If you work for a health plan, this blog should be on your reading list. You’ll get the inside scoop on current issues and...

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Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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