If you feel the need to press “pause” on all the stories surrounding tariffs and economic uncertainty, then scroll on! We’ve scoured the web for some of the best marketing memes — current, some classic, and all entertaining (that is, if you enjoy a good laugh at yourself and your chosen career).
A meme’s power is often directly proportionate to how it taps into current cultural trends. If you’re able to do that for your brand, bravo! Just remember that your meme’s popularity may expire faster than your free trial for Apple TV.
Incorporating memes into your marketing mix allows you to foster a sense of connection with your audience, makes your brand feel more approachable, and encourages viral sharing. At least we hope that’s what these classics do for this blog post.
Like your most successful marketing campaigns, the most appreciated and shared memes are often super-relevant to a niche audience. As proof, we offer these marketing memes targeting the creative department.
In Advertising 101, many of us were taught to avoid humor because it can be risky. It can offend, be misinterpreted, or simply flop. On the other hand, humor is the basis of some of the most memorable ads of all time. That’s why it’s great to have memes as an option. They give marketers an outlet for humor that’s safer than a full ad campaign. They’re easy enough to create and just as easily forgotten if they’re not great. And if you’re lucky (i.e. you have a creative sense of humor and that connects with your audience), your memes can spread rapidly across social media, boost brand visibility, and create opportunities to stay relevant in our fast-paced digital landscape.
