Fun Stuff Tag

TikTok ‘til you drop. Why and how to use social media’s fastest growing app.

Did you know TiKTok is the fastest growing social media platform of all time? According to the Digital Marketing Institute, it has grown faster than Facebook and twice as fast as Instagram since its inception. Yet only 4% of U.S. social media marketers use the platform.   Why aren’t more marketers jumping in?  There’s a misconception that TikTok is for teenagers. Yes, that’s where the initial rapid growth took place but now, as with previous platforms, its user base is broadening. For example, 54-year old celebrity chef Gordon Ramsey has amassed 23.3 million followers on TikTok.   Check out this distribution of users in the United States as of March 2021.    Source: www.statista.com/statistics/1095186/tiktok-us-users-age/     How can you make TikTok work for your brand?  TikTok is all about short-form mobile video entertainment. If you’re not already on the platform, have a look at TikTok’s top 100 from 2020 to get an idea of what attracts eyeballs and gets shared. Here...

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Gettin’ GIFFY Part 2: Social Media Marketing

How effective are GIFs in social media marketing and how should you use them?   The short answer: They are highly effective and you should promote and share them everywhere you post and respond to customers.   Now, for the long answer: Yes, using a GIF over a static image is going to grab more eyeballs. It’s well known that GIFs are a simple and powerful way to show off products, highlight a special offer and latch onto popular trends.   That’s all wonderful but the GIFs largest potential lies in people sharing your brand.   For those unfamiliar, the ideal situation goes something like this: Your brand creates and shares some highly appealing GIFs possibly through your GIPHY channel. If your GIFs gain traction, people looking to add cute little GIFs to their Instagram stories, text messages, etc., will find your GIF in top search results. Very suddenly, your GIF could be reaching millions of people.   You’ll find...

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Gettin’ GIFFY with it.

As a new year approaches, perhaps it’s time to update your stable of favorite GIFs. We’re talking GIFs used to spice up conversations with friends and colleagues, not GIFs for marketing your business.   We’ve pulled together some marketing and office life-related favs for you to share. Of course, you can always choose your own from GIPHY which is now owned by Facebook. That’s right, back in May the social media empire paid a reported $400 million for GIPHY. Apparently we can’t get enough of these charming little loops.   First up, some marketing-jargon gems from Schitt’s Creek:   via GIPHY via GIPHY via GIPHY     And when you need to remind someone that you’re still working from home:   via GIPHY via GIPHY     When you’re back in the office and someone books a tiny conference room for a big strategy meeting (but there’s still no vaccine):   via GIPHY via GIPHY     Or, you’re working with someone who clearly needs a little caffeine:   via GIPHY via GIPHY     And when we’re all...

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