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November 20, 2017
in Uncategorized
by Bill Rogers

Spotlight on Beth Harvath

We’ve been trying to tear Beth away from her clients for a short interview all summer long. Eventually, we stole her phone and locked her out of her computer, so she had no choice but to answer our silly questions. One morning when the coffee maker was on the fritz, everyone was calling to order coffee for meetings. You chose to go to work on the coffee maker and had it fixed in no time. What do you think that says about you?  Beth: I am always up for a challenge! From coffee makers to find the right approach to marketing popsicles to Eskimos – I believe we can solve anything we put our minds to. Besides, fixing the machine was much faster than leaving to pick up coffee. What’s the most common problem you have to solve for clients?  Beth: Making sure that we align our overall solutions or campaigns with a measurable...

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October 25, 2017
in Uncategorized
by Bill Rogers

Direct Choice Inc. awarded among the Philadelphia 100

This week we had the pleasure of joining a number of growing businesses at the Crystal Tea Room for the Philadelphia 100 awards gala. For those unfamiliar, The Philadelphia 100 is a merit-based program. Only companies that are among the region’s fastest growing, privately-held companies are eligible. We were beyond thrilled to learn that Direct Choice Inc. was among the top 100. Being ranked in the top 100 is such an honor given the history of the awards, which were founded in 1988 by The Entrepreneurs' Forum of Greater Philadelphia and the Wharton Small Business Development Center. All applicants must be an independent privately held corporation, proprietorship, or partnership and are required to provide a full three-year sales history. Although we cannot claim to have originated this phrase, it could not be truer for DCI: The success of our clients is the only valid measure of our own. “It’s been exciting and fruitful to play a role in the growth of...

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September 29, 2017
in Uncategorized
by Bill Rogers

Philadelphia Business Journal’s Soaring 76 recognizes our growth

Direct Choice is excited to announce that we have been recognized as one of the Philadelphia Business Journal’s Soaring 76 companies. This new distinction honors the 76 fastest growing companies in the Greater Philadelphia area based on three years of revenue. This is huge, literally…The Soaring 76 accepted nominations from 19 counties across Pennsylvania, New Jersey, and Delaware. Given the vast number of highly successful businesses in this region, we consider our inclusion to be a huge honor. “First and foremost, my appreciation goes out to our loyal clients and amazing staff,” said CEO Nick Lanzi. “They are the driving force behind our success. Our Soaring 76 ranking is a testament to their expertise and dedication.” Rankings are based on the percentage increase in a company’s annual revenue between 2014 and 2016. An independent accounting and consulting firm verified revenues for each company nominated for the Soaring 76....

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August 28, 2017
in Uncategorized
by Bill Rogers

Direct Choice, Inc. Wins Award in 2017 National Health Information Awards Program

Direct Choice, Inc. was selected as a two-time winner in the 24th annual National Health Information AwardsSM. This program recognizes the nation’s best consumer health information programs and materials.   Direct Choice, Inc brought home the following awards: - CareFirst “First Feels Good” DM Enrollment Package received a Merit Award for Direct Mail. - Independence Blue Cross Urgent Care “Know Where to Go” DM Package received a Bronze Award for Direct Mail.   “We are honored to be recognized by the esteemed National Health Information Awards program for not one but two projects,” said Reem Massella, VP of Marketing Services, “I could not be prouder of our team here at Direct Choice. And a special heartfelt thank you to our wonderful clients at CareFirst and Independence Blue Cross, who inspire us to excel, every day!”   Founded in 1995, Direct Choice is an award-winning full-service marketing and advertising firm that partners with clients in highly-regulated industries (healthcare, pharmaceuticals, financial services,...

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August 7, 2017
in Uncategorized
by Bill Rogers

Direct Choice, Inc. Hires Top Analytics and Marketing Expert Scott Morrison to Lead New CX Division

PHILADELPHIA – August 7, 2017 –Direct Choice, Inc., a leading Mid-Atlantic full-service marketing and advertising agency, announced today that industry veteran Scott Morrison has joined the company as president of its Customer Experience (CX) division. Morrison will lead the agency’s new CX division, which will focus on helping clients improve and increase positive customer experiences through CX data-driven communications. He brings to the role more than 25 years of experience developing and implementing highly profitable multi-channel CRM programs.  “While CX isn’t a new concept, the tools and technologies for capturing and classifying customer feedback have evolved dramatically over the last two years – something many businesses are still struggling to fully leverage,” said Morrison. “Direct Choice’s CX improvement processes and tools will help clients better identify and transform their CX data assets into highly personalized communications that enhance customer experiences across all touchpoints.”  Before joining the agency, Morrison served as executive vice president for Fulcrum Analytics, a longstanding partner of Direct Choice for over 20 years. Earlier in his career, he also worked with Direct Choice President and CEO, Nick Lanzi, at Devon Direct Marketing, the second largest independent direct marketing agency in the U.S. before it was purchased by Euro RSCG.  “Having worked with Scott for many years, time and...

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May 12, 2017
in Uncategorized
by Bill Rogers

Rewards season has arrived and Direct Choice is in bloom.

  Springtime in Philly is when agencies gather to celebrate the best of best in direct marketing with the Philadelphia Direct Marketing Association (PDMA). This year, Direct Choice is proud to be counted among those who brought home a Benjamin Franklin Award or three. We are elated for the teams who worked tirelessly to achieve standout results, brilliant creative and the following PDMA Benny Awards:   1. Best Website (creative only) Award: CareFirst Birthday 65+ Medicare Supplement, First Feels Good. This website supported a broader campaign aimed at helping Maryland residents feel good about aging into Medicare with the help of CareFirst. It’s bright, empowering and incredibly user-friendly. 2. Cutting Room Floor Award: Mutual of Omaha, Sweets. Although it was never chosen to be tested in the market, the emotional appeal and feel-good imagery of this direct mail piece for Juvenile Whole Life captured the judging panel’s attention and votes. 3.  Honorable Mention for Best Creative, Direct Mail...

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Direct Choice Inc

directchoiceinc

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It's about a unique coming together of brand, direct & digital marketing and intelligent data management and analytics in real time.

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Dec 19

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🎄😂 As busy as the holidays can be, we hope you find time to unwind and share some good laughs with friends and family. With that spirit in mind, we created a short video using AI tools to bring some of the best (meaning the worst) Holiday Dad Jokes to life. 🧑‍🎄🤦‍♂️ 💙 And while we’re celebrating, we’re also remembering what this season is truly about. Realizing that our Caribbean neighbors still need support during the holidays and beyond, DCI is making a donation to Team Rubicon in support of Team Rubicon’s Hurricane Melissa response in Jamaica. Laughter, gratitude, and giving — that’s what the season is all about. 🌍✨ #HolidayLaughs #DadJokes #SeasonOfGiving #TeamRubicon #GivingBack #HolidaySpirit #DCICares

🎄😂 As busy as the holidays can be, we hope you find time to unwind and share some good laughs with friends and family.
With that spirit in mind, we created a short video using AI tools to bring some of the best (meaning the worst) Holiday Dad Jokes to life. 🧑‍🎄🤦‍♂️
💙 And while we’re celebrating, we’re also remembering what this season is truly about. Realizing that our Caribbean neighbors still need support during the holidays and beyond, DCI is making a donation to Team Rubicon in support of Team Rubicon’s Hurricane Melissa response in Jamaica.
Laughter, gratitude, and giving — that’s what the season is all about. 🌍✨
#HolidayLaughs #DadJokes #SeasonOfGiving #TeamRubicon
#GivingBack #HolidaySpirit #DCICares ...

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Dec 20

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Direct Choice wishes everyone the happiest of holidays! In the spirit of the season, we are supporting The Food Bank of Central & Eastern North Carolina, who are continuing to give aid to those affected by Hurricane Helene. https://foodbankcenc.org/ #happyholidays #HurricaneHelene #FoodBanks

Direct Choice wishes everyone the happiest of holidays!
In the spirit of the season, we are supporting The Food Bank of Central & Eastern North Carolina, who are continuing to give aid to those affected by Hurricane Helene.
https://foodbankcenc.org/

#happyholidays #HurricaneHelene #FoodBanks ...

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Dec 16

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The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄!

The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄! ...

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Jun 26

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🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨ 🥈 Silver Telly in the Insurance category for Jefferson Health Plans' "Reshape Your Medicare" campaign 🥉 Bronze Telly in the Insurance category for Blue Cross NC's "Yes Plan 2" campaign A huge thank you to our incredible team and partners for their dedication and creativity. We couldn't have done it without you! Here's to many more successful campaigns ahead. 🥂 #TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign

🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign ...

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Apr 16

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Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!!

Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!! ...

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Feb 29

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Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback

Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

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Dec 20

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc! #Phillyvets #GPVN #HappyHolidays

To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays ...

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Dec 18

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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes

A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Aug 2

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly

Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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May 19

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing

Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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Dec 20

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays

This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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