Maximizing Marketing ROI. It’s not just for recessions.
Given consumer spending at the start of 2023, it may seem like the media are crying wolf when it comes...
Continue ReadingGiven consumer spending at the start of 2023, it may seem like the media are crying wolf when it comes...
Continue ReadingWith most of the Super Bowl ads hype in the rear-view mirror, we decided to take a dive into what...
Continue ReadingWith the unexpectedly rapid recovery of 2021 and 2022 in the rear-view mirror, and inflation slowing as we entered 2023,...
Continue ReadingDespite the evidence of inflation all around us, consumers seem unfazed when it comes to their shopping habits. According to...
Continue ReadingPure genius. That was the phrase that came to mind when we clicked on the YouTube page for Liberty Mutual’s...
Continue ReadingFilming three versions of a DRTV spot with six actors, multiple extras and props in an outdoor location is akin...
Continue ReadingIf you’re reading for escapism, this list isn’t for you. Maybe check out some smart beach reads suggested by NPR....
Continue ReadingWith so many brands jumping on the rainbow bandwagon every June, it’s not surprising that the LGBTQ+ community may find...
Continue ReadingLast night’s Benny Awards Celebration was extra special on many levels. First of all, it felt so refreshing for everyone...
Continue Readingby Bill Rogers Many years before joining Direct Choice, I strolled into a creative presentation with Progressive.com weary from an early...
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