SUMMER MARKETING SURVIVAL TIPS
Keep your momentum with distracted consumers School’s out and vacation is in! While the airports and airbnbs are busy, many other businesses...
Continue ReadingKeep your momentum with distracted consumers School’s out and vacation is in! While the airports and airbnbs are busy, many other businesses...
Continue ReadingLast Thursday, May 18th, President and CEO Nick Lanzi had the pleasure of attending our region’s premier direct marketing awards...
Continue ReadingThe latest generation to enter the workforce has long been pursued by youth-oriented brands. And now that Gen Z is...
Continue ReadingGiven consumer spending at the start of 2023, it may seem like the media are crying wolf when it comes...
Continue ReadingWith most of the Super Bowl ads hype in the rear-view mirror, we decided to take a dive into what...
Continue ReadingWith the unexpectedly rapid recovery of 2021 and 2022 in the rear-view mirror, and inflation slowing as we entered 2023,...
Continue ReadingDespite the evidence of inflation all around us, consumers seem unfazed when it comes to their shopping habits. According to...
Continue ReadingPure genius. That was the phrase that came to mind when we clicked on the YouTube page for Liberty Mutual’s...
Continue ReadingFilming three versions of a DRTV spot with six actors, multiple extras and props in an outdoor location is akin...
Continue ReadingIf you’re reading for escapism, this list isn’t for you. Maybe check out some smart beach reads suggested by NPR....
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🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign
Open Enrollment is here! We had so much fun with our partners from @centercityfilmvideo filming 🎥 an ACA Open Enrollment commercial for @BlueCrossNC 💙🧳promoting their “Yes” Plan that has it all. Did we have fun? That’s a BIG YES! 📈When it comes to lead generation marketing in healthcare, our successful campaigns speak for themselves. #aca #openenrollment #healthcare #bcncyesplan