July 28, 2023
Top Fictional Movies and Series with an Advertising Spin
Among the many professions that are overly used among TV and movie characters, advertising professional is right up there with...
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News
June 22, 2023
SUMMER MARKETING SURVIVAL TIPS
Keep your momentum with distracted consumers School’s out and vacation is in! While the airports and airbnbs are busy, many other businesses...
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May 23, 2023
DCI Digital Campaigns Bring Home Two Awards
Last Thursday, May 18th, President and CEO Nick Lanzi had the pleasure of attending our region’s premier direct marketing awards...
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April 25, 2023
As Gen Z’s income rises, will your marketing ride the wave?
The latest generation to enter the workforce has long been pursued by youth-oriented brands. And now that Gen Z is...
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March 16, 2023
Maximizing Marketing ROI. It’s not just for recessions.
Given consumer spending at the start of 2023, it may seem like the media are crying wolf when it comes...
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February 16, 2023
5 reasons why Super Bowl LVII marketing was like no other
With most of the Super Bowl ads hype in the rear-view mirror, we decided to take a dive into what...
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January 25, 2023
2023 Direct Marketing: Top Trends and Predictions
With the unexpectedly rapid recovery of 2021 and 2022 in the rear-view mirror, and inflation slowing as we entered 2023,...
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November 22, 2022
5 Tips for Maximizing the 2022 Holiday Shopping Season
Despite the evidence of inflation all around us, consumers seem unfazed when it comes to their shopping habits. According to...
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October 24, 2022
Insurance Ads Gone Wild – A Brief History
Pure genius. That was the phrase that came to mind when we clicked on the YouTube page for Liberty Mutual’s...
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September 27, 2022
What it takes to win a Telly
Filming three versions of a DRTV spot with six actors, multiple extras and props in an outdoor location is akin...
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🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign
Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!!
Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback
To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes
Open Enrollment is here! We had so much fun with our partners from @centercityfilmvideo filming 🎥 an ACA Open Enrollment commercial for @BlueCrossNC 💙🧳promoting their “Yes” Plan that has it all. Did we have fun? That’s a BIG YES! 📈When it comes to lead generation marketing in healthcare, our successful campaigns speak for themselves. #aca #openenrollment #healthcare #bcncyesplan
Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly
Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing
This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays
Lot’s of fun was had by all at DCI’s annual holiday party held at #333belrosebarandgrill Great food and our traditional white elephant, but with a little change up at the end to keep things interesting 😊. Thanks Nick!
Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards
Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021