Archive

“A Vermonter’s Path”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Medicare solutions for your neck of the woods" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: Vermonter’s aging into Medicare are faced with many options and by human nature, are likely to procrastinate in deciding what to do about health insurance. BCBSVT Medicare Supplement plan options must also compete with lower-cost Medicare Advantage plans.   Solution: We capitalized on the brand’s long history of Vermonters serving Vermonters using regional imagery and new theme focusing on insurance for “your neck of the woods.” Direct response best practices also played an important role, including strong promises with emotional and rational benefits. [/vc_column_text][/vc_column][/vc_row]...

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“What Matters”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="An open enrollment campaign that checks all the boxes" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge:  Motivating consumers to switch plans during the annual open enrollment period often comes down price. While almost all consumers in North Carolina are aware of the Blue Cross and Blue Shield of North Carolina (BCBSNC) brand, many still view their products as expensive.   Solution:  We focused on the affordability of plans available for as little as a $0 premium that “check all the boxes that matter to you”. The campaign also highlighted exclusive benefits that come with choosing Blue Cross NC over others at the same price point. [/vc_column_text][/vc_column][/vc_row]...

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“Ready for Next”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Opening doors to a new frontier" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: While Broadridge is well-known as a leading provider of communications solutions in the financial sector, their expansion into healthcare required a lift in awareness and interest among the C-suite.   Solution: Capture the attention of decision-makers with a direct appeal to their business needs and objectives. This dimensional box mailing, combined with follow-up calls, opened the door to new high-value business relationships.   [/vc_column_text][/vc_column][/vc_row]  ...

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“Be Ready”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Life happens fast. Be Ready for Anything." color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: Young adults and low-income populations remain largely uninsured even though both groups typically qualify for subsidies that make health insurance quite affordable. Young adults assume they can live without it and low-income groups assume coverage is too expensive.   Solution: Tackle the misconceptions with a visually arresting and thought-provoking campaign that inspires our audiences to think differently about health insurance.   [/vc_column_text][/vc_column][/vc_row]...

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“Discovering ILORI”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Discovery of a new luxury" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: On top of an economic downturn, the launch of ILORI boutiques for luxury sunglasses faced all of the typical challenges for introducing a new brand, including lack of awareness and steep infrastructure investments. Direct Choice was tasked with generating consumer sales and relationships on a tight budget.   Solution: Over the course of six years, Direct Choice has approached the challenge with equal parts creativity and database expertise. Precise consumer modeling based on an extensive in-house list allowed us to immediately generate foot traffic and build relationships. A communications toolkit was quickly created, eventually growing to include glossy look-books, designer-based email campaigns, store sales and event marketing, loyalty card programs, fulfillment and redemption programs.   [/vc_column_text][/vc_column][/vc_row]...

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“Power to the Parents”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Better fit. More options." color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: Parents of new college students are often overwhelmed by a fire hose of information streaming at them. They feel overburdened as well-established student loan programs and banks compete for their attention.   Solution: We capitalized on the simplicity and flexibility of College Avenue’s Parent Loan offering. The solution provided by our mailer was immediate: If you have a few minutes and a smartphone, you can apply for and customize a loan.   [/vc_column_text][/vc_column][/vc_row]...

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“Future Proof”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="On the fast track with confidence" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: During the Annual Open Enrollment for individual health insurance, member retention is key. Highmark needed to streamline their annual renewal process in a way that would drive early decisions and create an easy path to re-enrollment.   Solution: While promoting a simplified enrollment process that included personalized landing pages, our multi-touch campaign reinforced the added confidence and empowerment that comes with Highmark’s health plans. [/vc_column_text][/vc_column][/vc_row]    ...

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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