Archive

“Ready for Next”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Opening doors to a new frontier" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: While Broadridge is well-known as a leading provider of communications solutions in the financial sector, their expansion into healthcare required a lift in awareness and interest among the C-suite.   Solution: Capture the attention of decision-makers with a direct appeal to their business needs and objectives. This dimensional box mailing, combined with follow-up calls, opened the door to new high-value business relationships.   [/vc_column_text][/vc_column][/vc_row]  ...

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“The Full Truth”

[embed]http://vimeo.com/214730681[/embed]   [vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Seeing the full picture in Medicare health plans." color="#222222"][vc_empty_space height="20px"][vc_column_text]   Challenge: The Medicare Advantage Annual Election Period represents a brief marketing window during which consumers can switch Medicare health plans. Encouraging consumers to consider BCBSNC was complicated by fierce competition including lower-cost, $0-premium plans.   Solution: "The Full Truth" DRTV spot encouraged viewers to look beyond price alone and consider the larger "Truer" picture. Our value proposition highlights how BCBSNC gives Medicare-eligible residents more for their dollar — more stability, coverage and local support. [/vc_column_text][/vc_column][/vc_row]...

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“Be Ready”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Life happens fast. Be Ready for Anything." color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: Young adults and low-income populations remain largely uninsured even though both groups typically qualify for subsidies that make health insurance quite affordable. Young adults assume they can live without it and low-income groups assume coverage is too expensive.   Solution: Tackle the misconceptions with a visually arresting and thought-provoking campaign that inspires our audiences to think differently about health insurance.   [/vc_column_text][/vc_column][/vc_row]...

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“Discovering ILORI”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Discovery of a new luxury" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: On top of an economic downturn, the launch of ILORI boutiques for luxury sunglasses faced all of the typical challenges for introducing a new brand, including lack of awareness and steep infrastructure investments. Direct Choice was tasked with generating consumer sales and relationships on a tight budget.   Solution: Over the course of six years, Direct Choice has approached the challenge with equal parts creativity and database expertise. Precise consumer modeling based on an extensive in-house list allowed us to immediately generate foot traffic and build relationships. A communications toolkit was quickly created, eventually growing to include glossy look-books, designer-based email campaigns, store sales and event marketing, loyalty card programs, fulfillment and redemption programs.   [/vc_column_text][/vc_column][/vc_row]...

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“Power to the Parents”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Better fit. More options." color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: Parents of new college students are often overwhelmed by a fire hose of information streaming at them. They feel overburdened as well-established student loan programs and banks compete for their attention.   Solution: We capitalized on the simplicity and flexibility of College Avenue’s Parent Loan offering. The solution provided by our mailer was immediate: If you have a few minutes and a smartphone, you can apply for and customize a loan.   [/vc_column_text][/vc_column][/vc_row]...

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“Future Proof”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="On the fast track with confidence" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: During the Annual Open Enrollment for individual health insurance, member retention is key. Highmark needed to streamline their annual renewal process in a way that would drive early decisions and create an easy path to re-enrollment.   Solution: While promoting a simplified enrollment process that included personalized landing pages, our multi-touch campaign reinforced the added confidence and empowerment that comes with Highmark’s health plans. [/vc_column_text][/vc_column][/vc_row]    ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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Holiday Video. You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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Happy 2020-Style Halloween Everyone! #halloween #halloween2020🎃 #wearamask😷 ...

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